Digital OOH Industry Growth

OOH Today asked Amber Steinhauer, Daktronics Account Manager, more questions about the state of the industry and digital signage differentiation.

Yesterday, we shared the first of a two-part series blog post from OOH Today. Today, we follow up with part two. OOH Today asked Amber Steinhauer, Daktronics Account Manager, more questions about the state of the industry and digital signage differentiation.

Here’s a couple of key takeaways:

  1. Not all digital signs are the same. Daktronics designs and builds our digital billboards from the component level up. This gives us control over the manufacturing and quality control processes.
  2. Not all static billboards can be converted to digital. Sign location dictates the rates that an OOH company can charge their customers. Zoning and permitting also dictate if a static sign can be converted to digital. Daktronics has a team of legislative experts dedicated to helping our customers obtain the proper permits.
  3. We’re optimistic about the growth of the OOH industry. Other areas of the OOH industry are starting to take off, such as transportation, street furniture, retail and spectaculars. We are also seeing traditional forms of advertising trending downward, while OOH ad spend continues to grow.

Read the full blog post here! Drop a note below if you have any questions on the topics covered in this two-part series. We’d love to hear from you!

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