We’re attending the upcoming National Association of Convenience Stores Show
(NACS) October 7-10 in Las Vegas and will be sharing the following message with
convenience store customers. We hope you find these points helpful when talking to
your c-store customers.
Digital signage brings traffic onto your property and into the store. Advertise fuel prices,
new products and discounts to stimulate sales. Let us make this happen for you! We’ve
teamed up with ADFLOW Networks to bring you the most complete signage solution.
You’re free to concentrate on your business while we do the rest.
EVERY MOMENT MATTERS AND SO DOES CONVENIENCE
Convenience for your customers now means convenience for you. Customers’
purchases don’t have to stop at the pump; bring them in with what you have to offer.
“I create my own content, but I also use my sign vendor’s creative services, too. They provide us with custom content for our specific needs,” said Dane Simonson, owner of Simonson Station Stores. “The full-color signs definitely help promote sales. They create a welcoming atmosphere for customers.”
ONE MOMENT TO WIN THE GLANCE
With the most reliable digits in the industry, your fuel prices are always running. Drivers
see these prices in plenty of time to turn into your facility.
“The new display is impressive; the digits have a more attractive appearance that
makes my prices stand out,” said Laurel Hudgens, manager of Cenex Zip Trip in
Brookings, S.D. “My display now looks nicer than the other area convenience store
ONE MOMENT TO MAKE A CONNECTION
61% of consumers who buy fuel don’t go inside the store. Advertise specials to catch their eye and bring them in. Make your customer want more than just a full tank. The Linn Company’s vice president, Jeff Linn, said he saw a $1,500 monthly increase in live bait sales after adding an advertisement to their display.
“The display makes it easy to target specific customers throughout the day and change up ads in an instant,” Linn said.
ONE MOMENT TO INFLUENCE BUYING
Impulse buying drives convenience store revenue – encourage shoppers to pick up something extra before they leave. Engage your customers at every touch point.
“With the increases I’ve already been receiving since we installed the new Daktronics message center… the sign is paying for itself with the new business it’s pulling into the store,” said Jeff Nielsen, retailer at Total Stop Foods and Cenex in Lennox, S.D.
SCHEDULE A MEETING
For more information on our petroleum retail solutions, visit daktronics.com/petroleum.
If you plan on coming to the show, we hope you’ll visit us at our booth in the Central Hall, #6171.
Daktronics is excited to celebrate our 50th Anniversary this year. Please join us to for champagne, wine and cupcakes at 3 p.m. Tuesday in our booth.