What is an LED sign’s most important feature? Super-tight resolution? More colors than the eye can see?
None of the above.
The most important part of a display is great-looking content. Effective content is becoming more important as retailers install digital signs. You’ve got to stand out from competitors.
Keep reading to discover tips to create content irresistible to your front-door audience.
1. SIMPLIFY YOUR ADS
Ads for digital signs differ from traditional print advertising. Print ads have just one chance to inform customers. Digital ads show several messages in a series of rotations, each approximately 7-10 seconds in length. Here we show an example of how a traditional advertisement can be broken down into three pieces of LED display content.
2. VIBRANT COLORS LOOK BETTER
Use rich, vibrant colors; avoid light tints and pastel colors with white in them. Place logos, images and text in front of a contrasting background. Dark backgrounds capture the viewer’s attention the best.
3. CREATE TEXT THAT STANDS OUT
Craft messages that passersby can understand in a glance. Bold fonts with a dark outline work best. Use a dark outline (stroke) and use drop shadows.
4. HARNESS THE POWER OF GRAPHICS
Your audience will remember a graphic of a hamburger longer than the word “hamburger.” Keep graphics simple and crop them for a professional look.
5. COMPOSITION CAN CLARIFY THE MESSAGE
Avoid too much confusing visual and written information. Vary size of the elements in the content for better comprehension. The most important element should be larger than the rest. Avoid overlapping elements as much as possible to keep the message clear and easy to understand.
And there’s more!
If you liked the graphics above, you’ll love the free digital brochure Best Practices for LED Display Content.
Daktronics also has an online content store that includes a variety of content packages for use on your display; many of them are free! Looking for something more customized? You can order custom content at the store as well and our experienced digital artists will create a piece specifically for you and your business!