People are busier than ever. It’s getting harder to reach them as they rush to work, the gym, kids’ activities, social events and back home again. LED digital street furniture is a proven way to cut through the clutter and reach people at crucial buying times.
Here are five reasons you may want to consider including LED Digital Street Furniture in your media offerings:
1. It shows advertisers in the best possible light.
Digital street furniture is a small-format, high-resolution form of out-of-home (OOH) advertising. Sleek, thoughtfully designed street furniture displays can showcase beautifully designed digital advertising and timely information.
Daktronics has a legendary ability to produce perfect color that’s visible in the brightest sunlight and the darkest night. With its long-lasting contrast and adjustable brightness, Daktronics Street Furniture might be the only way to get people’s eyes off their phones and onto your advertiser’s messages.
2. Proven effectiveness.
Only 5% of the global OOH inventory is digital, but it generates 14% of total advertising.1 Plus, OOH optimizes media investment.
A Nielsen 2017 study showed that OOH was the most efficient way to drive online and social media searches, outperforming all traditional media and banner ads.2
1 Ten Reasons Why Out-Of-Home-Advertising Outperforms. MAGNA Intelligence, August 8, 2017.
2 Outdoor Advertising Association of America. Special Facts and Figures Issue. May 7, 2018.
3. Reach the right people at the right time.
Digital Street Furniture is ideal for bus shelters and taxi stands, malls, city centers and other public spaces. It sits at eye level, where advertisers are most likely to influence consumers traveling through public spaces.
4. People can’t skip your ads.
People often hit that “skip ad” button in video streaming applications. But the beautiful, fast-paced ads you display on your Daktronics Digital Street Furniture have no “skip” button. It’s an effective way to catch people on the move, communicating relevant messages, increasing awareness and targeting defined audiences.
5. You can change with the times.
Daktronics Digital Street Furniture isn’t limited to a rectangle on a bus shelter. You can turn a column, a telephone booth, or even a public toilet into a point of interest.
Intrigued? Find out more about Daktronics Digital LED Street Furniture.