Cincinnati Reds first to install all HDR system

For the 2020 season, the Reds’ Great American Ball Park will be the first Major League Baseball venue to have all of its LED displays in high-dynamic-range format (HDR).

The Cincinnati Reds were baseball’s first professional team back in 1869. For the 2020 season, the Reds’ Great American Ball Park will be the first Major League Baseball venue to have all of its LED displays in high-dynamic-range format (HDR).

Since it opened in 2003, we’re proud of our long-standing partnership with the Reds together at Great American Ball Park.

Whole Field

2003 – Left-Center Field Video

CincinnatiReds_LeftField_01 (1)

2009 – Fully Integrated LED System (Main Video, Fence, Ribbons)

CincinnatiReds_RightField_01 (1)

2015 – Right Field Video & Ribbon

Cincinnati Reds Bid - WideShot Opt 2

2020 – Fully Integrated HDR System

A total of 12 LED displays with 16,750 square feet of digital space throughout the ballpark will create the fully-integrated HDR system to provide better image quality to video and digital content for the Reds in 2020.

  • Left Field Display: 40’ x 215’
  • Right Field Display: 31.5’ x 90.5’
  • Left Field Ribbon Board: 4’ x 196’
  • First Base Ribbon Board: 4’ x 322’
  • Third Base Ribbon Board: 4’ x 366.5’
  • Batters Eye Display: 11’ x 52’
  • Batters Eye Ribbon Board: 4’ x 109.5’
  • Outfield Fence Display: 7.5’ x 152.5’
  • Standings Displays (2): 19.5’ x 4’
  • Circle Displays (2): 7.5’ x 7.5’

Icon-HDR

This is the first system where every display in the building, including the ribbon boards, will be HDR. So that gives them the ability to run everything under one color standard and have the incredible look that people are used to seeing. With the HDR format, Reds fans attending games can expect to see video presentations that are comparable to high-definition television displays they might have in their homes.

– Daryl Mihal, Daktronics Regional Sales Manager

Cincinnati Reds Bid - WideShot Opt 2 v2

The left field main video board will be the 7th largest in MLB at 40 feet high by 215 feet wide. It will feature more than 8,500 square feet of LED with more than 6.9 million LEDs. The new board will be larger than the previous and overtake previous static advertising signage areas giving the Reds a much richer canvas to deal with, especially for marketing partners.

In the past, it might just be a static ad or sign for their marketing partners; now they’re able to actually activate the ad, move it, change it, draw more attention to it, and include it in whatever their messages are, so it becomes much more of an inclusive experience for both the partner and also the fans in the stands as well.

– Daryl Mihal, Daktronics Regional Sales Manager

The right field video board will measure roughly 31 feet high by 90 feet wide to provide additional digital inventory. The system will also include a 152-foot-wide fence display in left field and over 1,000 linear feet of ribbon board around the ballpark.

We’re excited for this ‘first’, and to see this complete HDR-capable system unveiled this spring!

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s