Now is a better time than ever to revamp your business marketing efforts! Setting yourself apart from the sea of out of home advertisers is crucial for selling your ad space and expanding your clientele.
Here are some tips and tricks from OOH industry leaders that will help you draw more attention to your company:
- Show off beautiful photos and drone footage of your displays.
Whether it’s pictures on your website, hanging in your office, or in handouts for potential customers, you need to show how eye-catching your displays are. Your clients want to put their ads in places where customers can see them and experience a “wow” factor.
You need to convince your clients that your billboard locations will get them more attention than any others in the area. Nothing proves this point better than drone footage to add dramatic effect.
- Engage with clients through social media.
Social media is one of the most useful tools for communicating with your target audience. Use your platforms to promote your company and services, as well as to highlight your customers’ stories.
Posting about your locations, prices, and offerings is a simple, easy way to promote your business. But, social media is also a great opportunity for you to give back to your clients by posting about their ad designs or their products and services.
- Get to know your clients and help them out.
Take some time to make your clients feel appreciated and important. This will both increase your customer loyalty and draw in new customers.
Develop best practice guides to make sure they are creating good-looking, effective content. Set up “lunch and learns,” even if they must be virtual, to talk about your inventory and the benefits of digital to potential advertisers.