Communicate Today, Revenue Tomorrow.

Learn why cities, schools and municipalities should use LED technology to connect with their audiences around their communities.

When taking look at the remainder of your budget for this year, start to think if you have room for an important communication medium like an LED display. In this blog post I will go through why LED technology is a great medium for getting messages across. Then, as businesses start to pick back up and we find our “new normal,” those same displays can now be turned into a source for revenue generation.

It comes as no surprise that, especially in today’s world, sharing information and communicating with audiences is becoming increasingly important. If you work for a city, a high school, college/university or municipality, your group is handling a lot of changes on a regular basis. You also know that the way in which your city is handling these changes can be very different than how others are. So, being able to get your message across to those who need to see it has to be done in both a customized way and done dynamically. Perhaps you are looking to communicate news, new safety protocols, wayfinding details or event information as people pass by your venue or attend events. I think we all know that right now each business or organization seems to be in the same boat when it comes to things such as capacity, news, wearing masks or hours of operation.

Many different locations and applications offer opportunities to share your messaging within your community. We have you covered with a wide range of technology to fit your situation, all with an easy control and content management system. A few messaging ideas may include:

  • Community
  • Messages
  • Upcoming Events
  • Amber Alerts
  • Weather
  • Emergency Warnings
  • Covid Protocols
  • Business Hours
  • Safety Messages
  • PA Messages
  • School Announcements
  • Traffic Updates
  • Advertisements
  • And much, much more

You may be thinking that you are already spending money on social media ads and search engine optimization to get your message across and that is enough. Remember that people can skip through ads that they see on social media or at other online sites. But being able to have something like an LED display to get a message across ensures that your message will not get overlooked and is seen by real people in real time. You also want to make sure you are covering all your bases when it comes to important announcements. Things like billboards or message center displays are a key component of that.

Focusing the remaining balance of your annual budget to invest in LED displays will allow you to not only better communicate with your audience, but it will also provide a new opportunity to generate revenue through advertising agreements in the future. The exposure that LED technology offers, combined with the flexibility to rotate messaging at a moment’s notice, is enticing for brands looking to find additional ways to connect with consumers. You do not have to worry about things such as brightness on a sunny day and not getting your message across. LED technology can help punch through that with high brightness ensuring the message won’t get missed. This is especially key when talking with advertisers along with the capability for them to determine what time they want their messages to be shown and how easily it can be updated. We want to help you leverage your budget to take advantage of all LED technology has to offer to both communicate today and set you up for more revenue generation tomorrow.

Purchasing an LED display doesn’t have to be complicated either. You can save time and money in the buying process through your state and national purchasing cooperatives. Skip the bidding process with Daktronics’ approved bid and know you’re getting a quality product for the right price. Ask your local sales representative how you can secure your project through any of our approved local purchasing cooperatives.

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