A recent survey projected 2021 spending per household for school averaging at a staggering $848.90. As the second biggest shopping event of the year, it provides plenty of advertising opportunities.
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Many clients think ad agencies sell products. They hire an agency, and if sales don’t improve quickly enough, they blame the agency. However, an ad agency’s primary job is to match your product or service with a target audience that needs what you’re selling. This can take time, especially in an industry with very long sales cycles.