Creating a visually dynamic broadcast production is essential in today’s competitive media landscape. Have you ever noticed digital displays on the set of a television show? The host tells you the story using technology to support their main points with graphics and video because, as they say, a picture is worth a thousand words. The TV broadcast set of the future includes technology as a core design element, which includes a transformation of the physical space from which hosts and anchors communicate with audiences. So, what are some key considerations when evaluating which solution is right for your studio broadcast?
Engage your Audience with Impactful, Immersive Visuals
You want your audiences to pay attention to your programs and part of this is finding engaging insights and creating graphics and visuals that tell the story. But a key part of how the whole program is tied together is how the anchor or host works with the visual components of the program and how these elements are reproduced. Color accuracy and high-resolution quality are key factors to consider when choosing a digital technology to show your visual elements on a broadcast.
Enhancing the Program Rather than Distracting From It
Another factor to consider when choosing a digital technology is making sure you choose a solution that’s camera ready. This includes not just making sure you select the correct pixel pitch for your application, but also evaluating refresh rate performance to ensure your displays don’t flicker when captured on camera for a broadcast. Additionally, reliable performance and easy routine maintenance are important to seek out when deciding on a solutions manufacturer so your digital display is ready for air.
Finding the Right Technology for Your Application
LCD has long been a common choice on many broadcast sets, but as LED becomes more and more cost effective, it’s increasingly becoming the popular choice for broadcast sets because of its performance and lifetime advantages over LCD. The seamless, vibrant image quality of LED is an attractive option for more and more broadcast sets seeking to upgrade or build new studio sets to be on the cutting edge of digital technology.
Learn more about our LED Video Wall solutions at: https://www.daktronics.com/en-us/products/video-displays/video-wall/led-video-walls