We had an excellent turnout at Sales Expo 2021. Daktronics welcomed 45 people from 23 different sign companies to our Brookings, SD, corporate headquarters. It was the first Sales Expo for 28 people! We enjoyed our time together and all of the participation. We also had 48 virtual attendees.
The energy of the event was very positive, and attendees left with ideas they could take home to consider and put a plan together to help their sign businesses grow.
Our keynote speaker, Lynne Jensen-Nelson, spoke about influencing others and how to be a successful salesperson and leader. For example, she spoke about using specific words to change outcomes, and clear, confident, and consistent communication is key.
Of course, we took the time to learn about the latest products, Attendees also watched demonstrations and talked one-on-one with our products experts. Attendees this year got the first look at the new Daktronics Show Room, dedicated to showcasing our indoor products.
And of course, having time to socialize with the other attendees – sign industry professionals with similar values and challenges – is a highlight of the event. This year was especially enlightening because we had so many first-time attendees.
Sign Design Contest
The Sign Design competition is always a favorite part of Sales Expo. Both in person and virtual attendees voted for the winners, who won $250 – and this year’s bragging rights. Here are our winners:
Under 50-square-feet: La Crosse Sign Group out of Wisconsin won with the design for Tri-County Communications Cooperative.
Over-50-square-feet: Apogee Signs from Florida won with their Elite Automotive sign.
“We had some excellent entries again this year,” says Jess Bern, Daktronics On Premise Marketing Strategist. “We congratulate Justin Matsick of La Cross Sign Group and Matthew Shrode with Apogee Signs.”
Here’s what one of our favorite Sales Expo attendees had to say
Jill Sock of Love Signs in Norfolk, Nebraska, is a regular at Sales Expo. Hear what she had to say below.
Mark your calendars for Sales Expo 2022
We are already making plans for our next Sales Expo – live in Brookings, SD September 14-16, 2022. We hope to see you then!