An Interview with Persona Signs

See what Persona Signs has to say about their business over the last year and how they are preparing for potential changes in the signage industry.

How long have you been selling digital signage?

Persona has been selling digital signage and working with Daktronics for over 20 years.

Why do you choose to partner with Daktronics?

Daktronics’ technology is truly impressive, and their ability to serve a broad spectrum of our clients – even after installation – is a tremendous asset to our organization. Persona takes pride in the collaboration with another South Dakota based company.

2021 has been a record year for Daktronics, and I’m sure you have been busy as well. What do you think has contributed to the boom in digital signage for 2021?

Client needs are undoubtedly shifting towards requiring digital signage. The features and intangibles of digital signage are proving to be invaluable, which is creating a groundswell of demand.

Do you have any predictions? What do you see coming in the next year or two?

Persona is paying close attention to the ‘Austin v. Reagan National Advertising’ case that is being reviewed by the Supreme Court of the United States right now. This case could have far-reaching implications for the signage industry. Depending on the outcome, signage codes across the nation could become invalidated.

Do you plan to do anything different in the future?

Persona has expanded its lighting division to focus efforts on exterior lighting projects. From parking lots to accent lighting, we want to create a one-stop shop for all our customer’s outdoor lighting needs. We can help lower energy costs, cut maintenance bills and make any location both safer and more attractive.

What do you think have been keys to your success in the signage industry?

A solid foundation of Midwestern values and an unmatched work ethic has helped Persona become one of the five largest sign providers in the country.

If you are interested in being a top-level sign company, contact your local sales rep to start strategizing your sales efforts for 2022. Not a partner yet and want to learn how? Click below.

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