Breaking through advertising clutter is more important than ever. With innovative technology, formats, and audience rating systems, out of home (OOH) has become one of the most effective media for standing out.
Daktronics offers digital OOH applications that reach consumers everywhere – whether they are commuting, shopping at a mall, or walking downtown. Turning those spaces into a digital canvas engages audiences with dynamic content and efficient technology.
Our DOOH products feature automatic dimmers that adjust brightness based on ambient light to conserve energy while maintaining an optimal viewing experience. To further mitigate light pollution in urban and residential areas, we now offer LightDirect technology, which adds louvres that block light emission from the side. This directs light at the audience, not at surrounding areas.
Get Creative with Applications
LED technology engages and entertains today’s prospective customers. Wherever you plan to install a DOOH display, we have an application that will work for you.
Eye-level displays are perfect for influencing pedestrians on sidewalks of city streets or near entrances to buildings.
Digital billboards in urban settings reach both foot and car traffic, making them the perfect medium for connecting with the masses.
Indoor LED technology brings a “wow” factor to any facility. The beautiful display with seamless imaging will draw viewers in like a moth to a flame.
Digital billboards reach travelers on their daily commute, forcing them to look at the same ads day after day, driving home your advertisers’ messages.
Discover OOH Opportunities
Browse our product offerings and find inspiration from installation images on our website.