All posts by Daktronics OOH Advertising

Billboard Image Quality

What’s Your IQ?

In the digital billboard market, your IQ is more than a measure of intelligence - it is your Image Quality. Learn how choosing your display based on Image Quality is the smart choice for you.

Daktronics Offers Flexible Control Options for OOH Users

Daktronics has flexible options to control your digital billboard using Venus® Control Suite or integrating with a third-party software provider.

Feed the Madness

Learn how live feeds are a great way to capitalize on the madness and excitement of March basketball!

A Global Perspective: Digital Ad Trends

We live in a social media driven world where trends and ideas travel the globe in an instant. To see what’s trending worldwide, we caught up with Peter Lindstrom of Primedia Outdoor in Johannesburg, South Africa.

Building on Success

With over a dozen Daktronics digital billboards in play in the tri-state area, owner Doug Muth knows a thing or two about the industry. Hear what he has to say about staying current with trends and why he has continued to choose Daktronics displays for the past decade.

Thank You for a Busy Season!

Santa’s elves would be envious of the buzzing in the factory, while trucks rolling in and out with digital displays would make Rudolph’s head spin! 

Celebrating Riley Outdoor’s 10th Anniversary

Two noteworthy events happened way back in 2007: Apple launched it’s first iPhone, and Riley Outdoor bought their first digital billboard from Daktronics. Does anyone still have their first iPhone? Well, Riley Outdoor's billboard is still up and running strong!

1 on 1 with iDIGITAL

iDIGITAL, an Out of Home Advertising Agency, recently stopped by to see the inner cogs of Daktronics and dig into some topics they deal with every day: the legal team and local codes. Andy Solheim, iDIGITAL CEO, and Paul Hilt, iDIGITAL VP of Sales, shared their perspectives with us.

Your Audience Will Fall for Autumn Countdowns

Believe it or not, summer is fading away, blending into beautiful autumn weather. What better time to drum up creativity with advertisers or bring new ones on board?

Fight the Good Fight

Rotor Clip of Somerset, New Jersey, was ready to to pull the trigger on a digital billboard. All that was left to do was get approval to install the display. They thought it wouldn’t be a problem because other digital billboards were installed nearby. Wrong!