All posts by Matt Anderson

Live Events Marketing, Connect via LinkedIn or Twitter: @MattAnderson44

Talking NACDA with Kyle Adams

Over this last week, I talked with one of our sales managers, Kyle Adams, about his thoughts on the NACDA & Affiliates Convention Week and his history with the show. What are you looking forward to the most at NACDA this year? Looking forward to seeing all of College Athletic Administrators back in the same ...

Vickie Johnson’s NACDA Experience

With NACDA starting up soon, we decided to sit down with Vickie Johnson in our marketing group, who has helped with over 20 years of planning and attending this trade show.   This interview was conducted by Matt Anderson in College Sports Marketing. Connect via LinkedIn  

New Advertising Medium For College Baseball

Viewership for college sports has never been more diverse or accessible. Larger schools used to rely on large television media agreements to get air time for their fans, students, and alumni to watch their games during the year. While most conferences may have a media agreement for sports such as football and basketball, recently schools ...

Hashtag for the Cashbag – Social Media in Sports

Social media isn’t going away. In fact, it’s getting bigger and bigger. From traditional social media platforms like Facebook and Twitter to new and emerging platforms like SnapChat, fans around the country are looking to share their experiences while at sporting events. It has now become expected that teams and facilities use some type of ...

Event Production – From College to the Pros

After the National College Football Championship game at Raymond James Stadium, I decided to catch up with a former Daktronics employee, Mike Dewsnap, who currently works with the Tampa Bay Buccaneers. Q: Can you tell us a little bit about your work history?  Mike: I left The University of Georgia after 11 years in July to ...

Experiencing Outdoor Hockey in a Football Stadium.

Last weekend, while I was out in Pittsburgh, PA, I attended the NHL® Stadium Series™ game that was being played at Heinz Field, the home of football’s Pittsburgh Steelers®. The game was on Saturday, February 25th, and featured the Pittsburgh Penguins® taking on the Philadelphia Flyers® for the 50th anniversary between these two teams in ...

Another Successful Year at the National Sports Forum.

Sunday, February 12th, 2017 Last Sunday morning, I packed up my car and hit the road for about a 3 ½ hour drive towards the city of Minneapolis, MN. My destination – the National Sports Forum 2017 at the Minneapolis Convention Center. I arrived at the hotel around 2 pm and was able to check ...

Exploring NSF Past and Present

This year is going to mark my third time attending the National Sports Forum (NSF). My first time attending NSF was 2 years ago in Cincinnati, OH. Having been my first time attending this show, I wasn’t sure what to expect. I found out very quickly that this is one of the most outgoing and ...

When was the last time you thought about event production?

When it comes to LED video displays − EVERY MOMENT MATTERS. On game-day, maximizing your display and the opportunities it offers by creating an engaging fan experience, is vital. Today’s audiences have higher digital expectations than any previous generation. They expect engagement and entertainment at every moment. While it may be nice to have the ...

College Lacrosse on the Clock

The use of shot clocks in lacrosse has picked up over the past couple of years. It started back in April of 2014 when the NCAA Lacrosse Rules Committee recommended all Division I lacrosse programs have shot clocks displayed on their fields by 2016 and Division II & III to have these clocks visible by ...