Category: Out of Home Advertising

Daktronics Sign Legislation Team Improve Billboard Brightness Regulations

Digital billboard brightness can remind you of Goldilocks and the three bears. You want it to be just right—not too dim during the day and not too bright during the night. Due in part to our Sign Legislation team and demonstrations they conducted, two jurisdictions now have appropriate brightness regulations under which digital billboards can ...

The New York Times Takes a Look at Daktronics and the World’s Largest Video Displays

This Saturday, July 26, 35.5 million LEDs will light up EverBank Field, the home of the Jacksonville Jaguars, in Jacksonville, Florida, during the unveiling of the world's largest HD video displays manufactured and installed by Daktronics A July 20 New York Times article delves into details about the massive displays, relates Daktronics’ humble beginnings, and ...

Digital Billboard Content Has Its Own Rules

Artwork created for print ads or TV commercials follows different guidelines than digital billboard content. Why? For two important reasons: The target audience has approximately two seconds to “read” the message. Digital billboards can display multiple messages. In today’s post, we want to talk about how the above facts affect content creation. These tips will ...

Remote Diagnostics and Digital Billboard Reliability

We know that regular medical checkups help prevent health problems. This is true for digital billboards, too. The best way to maintain a digital display’s health is to keep a finger on its pulse. In the best scenario, your digital billboard manufacturer will take care of this for you – no appointment needed! Our diagnostic ...

LED Display Animates the Façade of Samsung’s Flagship Store

Customized animations and dynamic lighting effects cover the exterior of Samsung’s flagship store in Shanghai, China. The 59-foot by 26-foot LED display brings the building to life and accentuates its design. See this video to experience the excitement of LED technology. "Nanjing Road Pedestrian Street's charm was enhanced by the creative façade and dynamic lighting experience of ...

Digital Screens Transform OOH Mall Space into Destinations

Yes, more people shop online every day. But shopping centers still appeal to customers who savor the buying experience. LED digital signage in malls help immerse these shoppers into a dynamic ambience that keeps them coming back. An increasing variety of interior and exterior LED solution converts a shopping center into an entertainment destination. A ...

It’s Spring. Use Inspirational Content to Drive Sales

Spring has sprung, and summer is near. We want to inspire you to reach out to potential advertisers and drive your summer revenue! We hope this summer content will help stimulate creative ideas to gain new customers. With spring comes an endless variety of potential advertisers. And with a digital billboard, you can create opportunities ...

News from the FEPE Congress

Jeremy Johnson, our OOH Global Solutions manager, reports: I am on my way home from my visit to Vienna for the 55th Annual FEPE Congress. The meetings were excellent with great speakers representing many leading companies in the OOH industry. Throughout the course of the event, Digital OOH was a primary topic. Digital is no longer ...

Digital Billboard Owners Reach New Customers

One great digital billboard feature is the capability to divide space into shared slots. This creates more pricing options, as seen in the chart. Smaller businesses use these extremely affordable spaces. Smaller and local businesses like using smaller slots, such as these examples: Beauty salon introducing a new stylist Realtor inviting visitors to just one ...

Visit OAAA’s New Video Resources

OAAA now offers several outstanding industry videos for professionals to use as presentations. Some of the topics include: Industry overview Billboards benefit communities Billboards (including digital) and other medi Potential for creativity and new consumer experiences If you see one you’d like to use in a presentation, navigate to YouTube or go to http://www.oaaa.org/ResourceCenter/VideoAssets.aspx download, ...