Category: Out of Home Advertising

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Daktronics Holiday Closing

HAPPY HOLIDAYS FROM DAKTRONICS Have a wonderful holiday season! Thank you for making Daktronics your digital display provider. If you’re working on a project with us, please note our holiday closings for 2013: NOVEMBER 28-29 DECEMBER 23-JANUARY 1 Service is open for urgent needs (except on November 28-29, December 24 -25 & January 1). Note ...

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Happy Holidays! Take Advantage of This Free Digital Billboard Holiday Content

It seems so early to be talking about the Holidays, but the snow is flying here in our fine state of South Dakota, and the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started: A recent poll reflected ...

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Intelligently Designed Digital Billboards

It’s easy for a manufacturer to say, “We build the industry’s best product.” But it’s not so easy to come up with specifics to support such a broad claim. We continually work to improve our digital billboard product line. What makes our product different? View our intelligent design inforgraphic for specifics at http://www.daktronics.com/intelligentdesign. Years of ...

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Chipping Away at Cancer with LEDs

What better way to give charity event sponsors, participants and volunteers the spotlight they deserve than with high-profile LED displays? We at Daktronics were glad to be part of a worthy cause, partnering with Lamar and Coaches vs. Cancer (CvC) Spokane at this year’s 12th annual CVC Golf Classic in Washington. While the displays kept ...

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Digital Street Furniture Visits California

Our Daktronics LED street furniture recently made its way west, showing off its brightness and aesthetics on the sidewalks of CA. From campuses to cityscapes and malls to airports, this technology engages slow moving, eye-level traffic. Here’s why street furniture is a great product for out-of-home advertising: It cuts through direct sun and makes the ...

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You don’t get a second chance to make a first impression – Expect Digital Billboard Image Quality

As the saying goes, first impressions are lasting impressions. And since digital billboards don’t have feelings, we think it’s safe to say that they should be judged on their appearances. While image quality may not be everything, so to speak, it makes our list of What to Expect from your digital billboard manufacturer. Advertisers buy ...

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It’s Back to School Time … Free Digital Billboard Content!

The OAAA recently shared a “Back to School” sales tip highlighting the nation’s 79 million students heading back to school this fall and the flurry of in-store and online promotions from various retailers that coincide. Take this opportunity to sell more space on your digital billboards! Encourage retailers to purchase advertising space or add a ...

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Let’s Get Technical: Pixel Density Defined

If you’re in the market for a digital billboard, chances are you are doing comparisons and the term ‘pixel density’ has come up. Pixel Density or Display Resolution is based on the number of individual pixels present on the face of a digital billboard – a significant factor in determining image quality. Assuming high-quality LEDs ...

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Is Your Digital Billboard Weather Ready?

Tis the season for hot days, picnics, and fireworks! Unfortunately, with that comes the possibility of inclement weather. Check out this list of digital billboard resources for the summer months ahead. Then, enjoy a happy 4th of July weekend! What to expect from your Digital Billboard manufacturer | Weather Protection Complete Defense: Completely sealed modules ...

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Digital Street Furniture Roadshow Reaches NYC

Our Daktronics LED street furniture demo unit and OOH team are visiting New York City this week. Come view our exciting new product at the Eventi Hotel Plaza today! In case you haven’t heard, this new LED product line places digital advertising at the eye level, so it’s much more noticeable to consumers traveling through ...