Category: Out of Home Advertising

Top Four Most-Viewed Videos

Out of all our video footage, these are our top 4 most-watched video clips to date. A lot of people must be interested in LED component testing and display reliability, because it’s the #1 video on our list. Take a look and let us know what your favorite is: Product Reliability Lab Get behind the ...

Experience Our Digital Billboard Factory

Get behind the curtain and see what’s really going on inside the Daktronics digital billboard factory. Take 1.27 minutes and see why you should Experience the Daktronics Difference and visit our facility in person. http://www.daktronics.com/BBtour A digital board offers great potential return, but it’s also a significant investment. You want a board with built-in reliability ...

Digital Billboards Benefit Communities

Are you thinking about adding a digital billboard to your community? Digital billboards are popular, and many cities are evaluating them. For a balanced appraisal, it’s good to know about digital billboard benefits, technology, and safety Billboard Benefits Digital billboards are versatile, and they can benefit a community in a lot of different ways: The ...

Content Trends: Shark Week, Despicable Me, and Large Digital Screens

One evening this summer, instead of running tenant promotions and ads on its Daktronics video board, Oakbrook shopping center showed Despicable Me. The Illinois mega mall is using its digital display to offer the community a family movie night. The flexibility of large-format LED digital displays allows mixed-use developments and sports venues to host family-friendly ...

Daktronics Sign Legislation Team Improve Billboard Brightness Regulations

Digital billboard brightness can remind you of Goldilocks and the three bears. You want it to be just right—not too dim during the day and not too bright during the night. Due in part to our Sign Legislation team and demonstrations they conducted, two jurisdictions now have appropriate brightness regulations under which digital billboards can ...

The New York Times Takes a Look at Daktronics and the World’s Largest Video Displays

This Saturday, July 26, 35.5 million LEDs will light up EverBank Field, the home of the Jacksonville Jaguars, in Jacksonville, Florida, during the unveiling of the world's largest HD video displays manufactured and installed by Daktronics A July 20 New York Times article delves into details about the massive displays, relates Daktronics’ humble beginnings, and ...

Digital Billboard Content Has Its Own Rules

Artwork created for print ads or TV commercials follows different guidelines than digital billboard content. Why? For two important reasons: The target audience has approximately two seconds to “read” the message. Digital billboards can display multiple messages. In today’s post, we want to talk about how the above facts affect content creation. These tips will ...

Remote Diagnostics and Digital Billboard Reliability

We know that regular medical checkups help prevent health problems. This is true for digital billboards, too. The best way to maintain a digital display’s health is to keep a finger on its pulse. In the best scenario, your digital billboard manufacturer will take care of this for you – no appointment needed! Our diagnostic ...

LED Display Animates the Façade of Samsung’s Flagship Store

Customized animations and dynamic lighting effects cover the exterior of Samsung’s flagship store in Shanghai, China. The 59-foot by 26-foot LED display brings the building to life and accentuates its design. See this video to experience the excitement of LED technology. "Nanjing Road Pedestrian Street's charm was enhanced by the creative façade and dynamic lighting experience of ...

Digital Screens Transform OOH Mall Space into Destinations

Yes, more people shop online every day. But shopping centers still appeal to customers who savor the buying experience. LED digital signage in malls help immerse these shoppers into a dynamic ambience that keeps them coming back. An increasing variety of interior and exterior LED solution converts a shopping center into an entertainment destination. A ...