Category: Sign Company News

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Selling to the Car Wash Niche

We recently exhibited at The Car Wash Show in Chicago. We had a lot of traffic at our booth. This industry is very interested in how LED signs can help their business. LED signs stimulate the impulse buys this industry relies so much on. A display also can stimulate sales on slower days. “It's [LED ...

Download the New Daktronics Product Catalog

The 2014-2015 product catalog, Digital Display Solutions, is available for you to download from your sign company web page. Visit http://www.daktronics.com/signcompanies, scroll down to “Product Literature” > Download Digital Display Solutions Product Catalog Your Daktronics representative will get a hard copy into your hands soon. The catalog has several new features: New product: Cash/Credit LED ...

Use This Point to Close the Sale

One of our sign companies recently sold a custom display to Skycare Pharmacy in Ontario. The co-owner said they wanted an LED sign because it is “interactive.” Have you ever used interactivity as a selling point? Explain to your potential clients that a message center empowers them to change a passive customer into an active ...

5 Tips for a Great Product Demonstration

Nothing beats an on-site demo to close a sale. Customers grasp a message center’s potential when they see one at their facility. A demo is also a good time to upsell to a larger display and/or a full-color display. Before the demo, take a look at the site to identify the audience. Also, some understanding ...

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Free Sales Tools for a Great Niche

Are there credit unions in your area? An EMC is a good fit for this niche. Credit unions need a way to educate people about how they differ from banks. For example, a credit union doesn't have “customers,” but “members.” And, unlike other financial institutions, a credit union focuses on serving those members instead of ...

Make More Money; Keep More Customers

HOW’S YOUR CUSTOMER SERVICE? 81% of customers are willing to pay more for a better customer experience.* 70% have stopped buying goods or services from a company after experiencing poor customer service.* These statistics reveal that good service is important to customers. Are you taking steps to build service relationships with customers? What are you ...

Help Your Customers Avoid the Money Pit

Are you up against low-quality LED signs, including ones customers can order online from overseas? What can you say to customers who only care about a low price? Explain to them how important it is to buy from a reputable, local sign company selling a reliable product. Ask the following questions to reveal the high ...

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Exciting New Resource for Your Customers

Now your customers have a new blog to help them use Venus® 1500 software more quickly and effectively. On March 5, Daktronics software trainers published the first Venus® 1500 software blog post. The blog will help users along their creative journey by providing best practices, tips, and tricks within the software. Topics covered in our ...

ISA Exhibit Hall Free Pass

Are you planning to attend the 2014 ISA International Sign Expo? If so, you’ll want to spend time looking at what this year’s 500 exhibitors have to offer. Support your state or regional sign association by using its registration code. You may receive free entrance to the ISA Exhibit Hall, as well as discounts on ...

Cash for Your Photos

Don’t forget to send us your photos for a chance to win the Daktronics quarterly photo contest. First place is $100, and second is $50. Simply: Email your commercial photos to commercialphotos@daktronics.com Use the installation and city/state in your email’s subject line. Attach a PDF of the order acknowledgement or include the order number in ...