Content Trends: Shark Week, Despicable Me, and Large Digital Screens

One evening this summer, instead of running tenant promotions and ads on its Daktronics video board, Oakbrook shopping center showed Despicable Me. The Illinois mega mall is using its digital display to offer the community a family movie night. The flexibility of large-format LED digital displays allows mixed-use developments and sports venues to host family-friendly ...

Senior Action Selling Trainer Sales Expo Presenter

This year, Tony Martin will present “Action Selling: the 5 Critical Skills” at Daktronics’ 31st Sales Expo. He has personally facilitated more than 200 Action Selling workshops and improved sales for Chevron, Citi Bank and CARQUEST. Come and hear how to create an effective sales strategy.Have you registered yet for the Sales Expo on September 11-12? ...

Use Daktronics’ Pro Sports Experience to Build Your Brand

Use the strengths of your suppliers to build your brand. Why not take advantage of Daktronics’ professional sports experience? When you meet with prospective customers, ask about their favorite teams. We may have provided their stadium equipment. Or mention the Daktronics sports installation nearest you. We’ve provided products to the professional sports market for more than ...

Get Help FAST During the Fall Rush

    It’s that time of year again! Parents and kids are busy as they rush to gather school supplies, new clothes, new schedules, lunch boxes, and the all-famous brand of tennis shoes. Also during this week, all the high schools in America are firing up their scoreboards. So this is really a busy time ...

Daktronics Sign Legislation Team Improve Billboard Brightness Regulations

Digital billboard brightness can remind you of Goldilocks and the three bears. You want it to be just right—not too dim during the day and not too bright during the night. Due in part to our Sign Legislation team and demonstrations they conducted, two jurisdictions now have appropriate brightness regulations under which digital billboards can ...

The New York Times Takes a Look at Daktronics and the World’s Largest Video Displays

On July 26, 35.5 million LEDs lit up EverBank Field, the home of the Jacksonville Jaguars, in Jacksonville, Florida, during the unveiling of the world's largest HD video displays manufactured and installed by Daktronics A July 20 New York Times article delves into details about the massive displays, relates Daktronics’ humble beginnings, and takes readers onto ...

Creating and Using Time and Temp Content

Many display owners are unaware how important it is to run the time and temp on their digital display. Providing the time and temp on your display trains passersby to look at it. People wonder if they’re running late or if they need a jacket. They appreciate it when your display provides the information they ...

5 Reasons to Attend 2014 Sales Expo

Make plans now to attend the 2014 Sales Expo, September 11-12. This is the only seminar of its kind in the industry. Tuition and informative resources are absolutely free. Sign company professionals have been registering since June. Don’t lose your spot! Go to http://www.daktronics.com/salesexpo and join  this event on Facebook. 5 reasons why you should attend ...

Plan Your Ad Campaign

Do more than just manage your sign. Increase your ROI! Take some time to plan how you want to use your message display. Start your ad campaign by brainstorming what you want the display to feature for the next 12 months. Don’t assume that passers-by have noticed your facility or that they know what you ...

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Lean, Mean Manufacturing Machine

In case you haven’t heard, Daktronics began its Lean journey in 2006 to eliminate waste and boost efficiency. The result was impressive: a 60% increase in factory efficiency. Through improving productivity with continuous flow assembly lines, Daktronics has been able to produce a better product with shorter lead times. Check out this materials management blog ...