Before It’s Too Late

Plan now to attend the only seminar of its kind in the LED sign industry, the Sales Expo on September 11-12, 2014. Attendees have already registered. Don’t lose your spot! Tuition and information resources are free, courtesy of Daktronics. Discover more and register at http://www.daktronics.com/SalesExpoInformation Whether you’re an LED sign veteran or you’re just thinking about ...

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Selling to the Car Wash Niche

We recently exhibited at The Car Wash Show in Chicago. We had a lot of traffic at our booth. This industry is very interested in how LED signs can help their business. LED signs stimulate the impulse buys this industry relies so much on. A display also can stimulate sales on slower days. “It's [LED ...

How Long Should Hold Time Be?

You’ve created content using Venus® 1500 control software. Now you need to decide how long your content’s hold time should be. The rule of thumb is to set the hold time for at least 2 to 3 seconds. You want to give customers time to see it, and then turn into your parking lot. We’re ...

Visit OAAA’s New Video Resources

OAAA now offers several outstanding industry videos for professionals to use as presentations. Some of the topics include: Industry overview Billboards benefit communities Billboards (including digital) and other medi Potential for creativity and new consumer experiences If you see one you’d like to use in a presentation, navigate to YouTube or go to http://www.oaaa.org/ResourceCenter/VideoAssets.aspx download, ...

Done with Your Message? Check Your Work.

Now...we’ve given you tips, and you’ve created content using Venus® 1500 control software.  Let’s check it out for clarity. PREVIEW Before running outside, view the content in the Content Studio preview. Use the Venus® 1500 software zoom to view at 100% (see Fig. 1).  That represents how the display will appear at the recommended viewing ...

Download the New Daktronics Product Catalog

The 2014-2015 product catalog, Digital Display Solutions, is available for you to download from your sign company web page. Visit http://www.daktronics.com/signcompanies, scroll down to “Product Literature” > Download Digital Display Solutions Product Catalog Your Daktronics representative will get a hard copy into your hands soon. The catalog has several new features: New product: Cash/Credit LED ...

5 Tips to Buy a Reliable LED Billboard

Mother Nature doesn’t always play nice. Extreme weather and technical problems challenge all outdoor electronic devices, including LED billboards. Yet, out-of-home operators expect the utmost reliability from their equipment. They’re a lot of products on the market. How do you choose a really dependable digital billboard? Ask these 5 questions before you buy, because you ...

Less Is More When Using Text

Less Is More When Using Text Let’s talk about the use of text when creating messages in Venus® 1500 software. First of all, use as little text as you can.  Remember that your target audience may have only 3 to 6 seconds to read and react to your message (see Fig. 1). Next, if possible, ...

Use This Point to Close the Sale

One of our sign companies recently sold a custom display to Skycare Pharmacy in Ontario. The co-owner said they wanted an LED sign because it is “interactive.” Have you ever used interactivity as a selling point? Explain to your potential clients that a message center empowers them to change a passive customer into an active ...

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Riley Outdoor Shares their Thoughts on Digital Billboard Advertising

Upgrading to digital billboard displays may seem intimidating at first. But with the help of Daktronics, the process is easy. With vivid colors and remarkable image detail, digital billboards deliver first-rate content that impresses advertisers and bystanders alike. But don’t take our word for it! Robert Moore, owner of Riley Outdoor, has twenty years of ...