F

Free Pass to ISA Exhibit Hall

This year, the ISA International Sign Expo will be in Orlando, Florida, April 24-26. Enjoy a free pass to the exhibition courtesy of Daktronics. Get your Exhibit Hall pass in two ways: Use this link: https://www.xpressreg.net/register/sign044/start.asp?bp=1938363535&sc=000485 Fill in your company name to open up the form. If you have attended ISA before, the form will ...

D

Don’t Overlook This Niche

Have you called on the carwashes in your area? This is a $24 billion industry with a bright future as fewer and fewer car owners wash their cars at home.* Here are some great talking points: Carwashes depend a lot on impulse sales, and LED signs stimulate unplanned buying. This niche’s slow time is Tuesday ...

C

Catalyst Outdoor Advertising: Redefining Outdoor

Catalyst Outdoor founding partner, Thaddeus Bartkowski, sat down with us recently and discussed his outdoor advertising business. Catalyst owns and operates locations throughout Philadelphia and New York which includes 14 digital billboard faces. Bartkowski uses the flexibility of digital outdoor in creative and charitable ways and worked closely with municipalities to develop an aesthetically driven ...

A

All you need is Love … and Free Valentine’s Day content for your Digital Billboard!

Roses are red Violets are blue Daktronics was thinking About your digital billboard revenue! According to the OAAA Valentines Sales Tip, Americans will spend over $18 billion to demonstrate their love on Valentine’s Day. These are the categories: • Candy - 47.5 % • Flowers - 34.3% • Cards - 52.1 % • Jewelry - ...

C

Content–Why You Should Care

You may think that display content isn't very important to you. But here’s something to think about: Displays you sold in your area running poor content aren’t very good advertisements. Without effective content, the displays may not provide the return on investment your customers expect. Daktronics offers a lot of content support. One example is ...

I

In Pursuit of the Pigskin

Something’s brewing in East Rutherford, New Jersey…a battle between two groups with one thing on their minds: the pigskin. If you’re planning on traveling to the big game on Sunday, we have news for you—literally. The path to the stadium is paved with over 1,000 Daktronics signs within a 100-mile radius. Our roadside Dynamic Message ...

F

Free Software Training for Sign Companies Via Web Seminar

Familiarity with Venus® 1500 software builds your confidence for a customer demo. Increase your control software knowledge by taking advantage of the web seminars we offer. Daktronics is offering sign companies free Venus 1500 control software training on: • Wednesday, February 12 at 2 p.m. Central time • Friday, February 14 at 9 a.m. Central ...

P

Proven Success

A recent research report conducted by Morgan State University of Baltimore, MD, shed light on the traveling public’s perception of and response to Dynamic Message Signs (DMS) along America’s roadways. The intended purposes of the displays are to convey safety messages, transportation messages, homeland security messages and AMBERTM alerts. With financial support from the Maryland ...

S

Sign Code Help

Are you aware of Daktronics’ Sign Code Legislation department? Email our trained personnel your requests at signagelegislation@daktronics.com Our legislation team has helped sign companies and product users improve restrictive sign codes since 2006. They offer you: Special permitting assistance Appropriate sign code wording Sign demonstrations & presentations Advocacy literature (including traffic studies) Information about Signage Law ...

H

High Definition Art

The holidays are over, and everyone has returned home, settling into life’s routine again. If you happened to fly internationally, you might have passed through the newly updated Tom Bradley International Terminal at LAX. It underwent a $4 billion overhaul to offer an environment that eases passenger anxiety while showcasing one of the most beautifully ...