It’s Spring. Use Inspirational Content to Drive Sales

Spring has sprung, and summer is near. We want to inspire you to reach out to potential advertisers and drive your summer revenue! We hope this summer content will help stimulate creative ideas to gain new customers. With spring comes an endless variety of potential advertisers. And with a digital billboard, you can create opportunities ...

A New Product for New Fuel Buying Habits

Promote our new Cash/Credit LED display to the convenience stores in your area. This display can significantly lower a fuel retailer’s interchange fees and increase their profits. How? The Cash/Credit LED display, when used with Fuelight™ petroleum price displays, shows three fuel prices depending on the payment method: “Cash,” “Credit,” and “Debit.” When customers notice ...

News from the FEPE Congress

Jeremy Johnson, our OOH Global Solutions manager, reports: I am on my way home from my visit to Vienna for the 55th Annual FEPE Congress. The meetings were excellent with great speakers representing many leading companies in the OOH industry. Throughout the course of the event, Digital OOH was a primary topic. Digital is no longer ...

Use Presets in Content Studio to Create Effective Content Quickly

Effective use of color can really help your content cut through the advertising clutter and draw your audience’s attention. Your display has a huge color capability, so take advantage of using rich, vibrant colors. Bright colors with no white in them are better choices than pastels or low-contrast colors. If you’re not sure what colors ...

Digital Billboard Owners Reach New Customers

One great digital billboard feature is the capability to divide space into shared slots. This creates more pricing options, as seen in the chart. Smaller businesses use these extremely affordable spaces. Smaller and local businesses like using smaller slots, such as these examples: Beauty salon introducing a new stylist Realtor inviting visitors to just one ...

Daktronics Offers Your Customers Award-Winning Content

Fresh messages help digital displays increase your customers’ business. That’s why we make it easy for them to always have new content. We’re proud that Daktronics Creative Services just won 23 awards from the Communicator Awards competition. This is the fifth consecutive year that our group has been recognized. We offer your customers the free ...

Sharing Content

Sending content to another Venus 1500 User Do you want to share a presentation with another Venus 1500 user?  You can! Open the presentation you want to share. Click the orange “V” in the top, left corner of Content Studio. Point to “Save As.” (Fig. 1) Left click one time to open the “Save As” ...

Before It’s Too Late

Plan now to attend the only seminar of its kind in the LED sign industry, the Sales Expo on September 11-12, 2014. Attendees have already registered. Don’t lose your spot! Tuition and information resources are free, courtesy of Daktronics. Discover more and register at http://www.daktronics.com/SalesExpoInformation Whether you’re an LED sign veteran or you’re just thinking about ...

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Selling to the Car Wash Niche

We recently exhibited at The Car Wash Show in Chicago. We had a lot of traffic at our booth. This industry is very interested in how LED signs can help their business. LED signs stimulate the impulse buys this industry relies so much on. A display also can stimulate sales on slower days. “It's [LED ...

How Long Should Hold Time Be?

You’ve created content using Venus® 1500 control software. Now you need to decide how long your content’s hold time should be. The rule of thumb is to set the hold time for at least 2 to 3 seconds. You want to give customers time to see it, and then turn into your parking lot. We’re ...