Tag: OOH industry

A Fix for the Content Blues

Today’s thoughts on the state of content for DOOH come from Gina Kuck, Business Development for Daktronics National Accounts. Prior to her current role, Gina led the Creative Services team and helped write the industry best practices for LED technology.

FEPE or Bust

The international FEPE show is coming up soon in Dubai! Did you know the Daktronics office in Dubai just celebrated its 30th anniversary? Check out our work on the Kuwait Stock Exchange!

Digital OOH Industry Growth

OOH Today asked Amber Steinhauer, Daktronics Account Manager, more questions about the state of the industry and digital signage differentiation.

The Life of a Digital Billboard

In the Out of Home industry, lifetime image quality isn't negotiable. Amber Steinhauer covers how you can stand out from the rest with superior quality.

Billboard Image Quality

What’s Your IQ?

In the digital billboard market, your IQ is more than a measure of intelligence - it is your Image Quality. Learn how choosing your display based on Image Quality is the smart choice for you.

Advertising Soaring to New Heights in Airports

When you hear Out of Home (OOH), chances are you think “outside,” not “inside.” Especially not in a shopping mall or a transit center, and more than likely not in an airport. It’s true, though, some of the best new opportunities to garner attention are within travel destinations, particularly airports. So how do you go ...

A Revolutionary LED for OOH

When we introduced the DB-5000 Series last week, we also released a revolutionary new LED.  We spent a lot of time with Nichia, the industry-leading manufacturer and LED supplier. This collaboration helped us to develop a more energy-efficient LED that lowers the billboard owner’s energy bills. And that’s not all. Our new LED contributes to ...

It’s Spring. Use Inspirational Content to Drive Sales

Spring has sprung, and summer is near. We want to inspire you to reach out to potential advertisers and drive your summer revenue! We hope this summer content will help stimulate creative ideas to gain new customers. With spring comes an endless variety of potential advertisers. And with a digital billboard, you can create opportunities ...

News from the FEPE Congress

Jeremy Johnson, our OOH Global Solutions manager, reports: I am on my way home from my visit to Vienna for the 55th Annual FEPE Congress. The meetings were excellent with great speakers representing many leading companies in the OOH industry. Throughout the course of the event, Digital OOH was a primary topic. Digital is no longer ...

Visit OAAA’s New Video Resources

OAAA now offers several outstanding industry videos for professionals to use as presentations. Some of the topics include: Industry overview Billboards benefit communities Billboards (including digital) and other medi Potential for creativity and new consumer experiences If you see one you’d like to use in a presentation, navigate to YouTube or go to http://www.oaaa.org/ResourceCenter/VideoAssets.aspx download, ...