Tag: sign code

Good Conceptuals Help Shape Client Expectations

Researchers say attracting a new customer costs 5 times as much as keeping an existing one.

Sign Code Expert Responds to Common LED Sign Misconceptions

The guest blogger today is Roger Brown, leader of our sign legislation team.  Even with so many LED signs installed, a lot of people still have misconceptions about them. One concern we hear a lot from city officials and residents is that the signs run distracting, too-bright video content. Too flashy for us They tell ...

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Digital Billboard Ban Lifted

What’s the first step to installing a digital billboard? Usually, applying for the permit, right? Sometimes this isn’t a problem, but sometimes it is. That’s when you need help from people who deal with permits, and even changing the codes, all the time. Several years ago, Massachusetts banned digital billboards from the entire state. Daktronics ...

Digital Billboards in Detroit

Spectacular outdoor signage isn’t new to Detroit. A hundred years ago, huge signs on top of buildings in downtown Detroit reached out to consumers (right). Today, if digital billboard-friendly regulations pass, property owners might earn $1,000 to $5,000 a month renting their rooftops to OOH companies. Advocates believe Detroit can use the kind of excitement ...

Visiting City Council? Three Easy Tips

We all know how sign codes affect our industry. Daktronics established a sign code legislation team in 2006 dedicated to developing legislation agreeable to both LED sign owners and city officials. Visit http://www.daktronics.com/signregulations for information and to contact our Sign Legislation group. Our team wants to share the following tips that will help you succeed ...