Two weeks ago we posted some tips on how to prepare an ad campaign for this year’s holiday season. Over two years ago, we posted a series of 5 blogs focused on planning and creating a successful ad campaign.
Our ad campaign series is one of our most popular blogs to date. So with all the talk of planning ahead, we thought now would be a great time to revisit it. We’ll share it with those of you who are new to the blog or never had the chance to read it yet.
Plan Your Ad Campaign, posted on July 30, 2014
Our first post in the series focused on brainstorming what you want to put on your display over the course of 1 year. Think about things like monthly services or products promotions, seasonal offers, or even holiday-related specials you may offer.
To read the full article, please click the following link: Plan Your Ad Campaign
Also, research reveals that shoppers believe the owner of a message display cares about the community, so read on. We have some great ideas for you to use.
Planning an Ad Campaign -Community Events 1, posted on August 20, 2014
The 2nd post in our series is actually the 1st post in a sub series focusing on community events. You may not know how you can support your community or include local events on your display, so here is a great idea: charities!
Many national charities need support on the local level. The best part is you can find pre-made content for many charities right in your free Media Kit. If you can’t find the community content, or just aren’t seeing a piece of content that would work, then check out our E-commerce site.
To read the full article, please click the following link: Planning an Ad Campaign-Community Events 1
Planning Your Ad Campaign-Community Events 2, posted on August 27, 2014
This post goes more in depth about how to use the community content from your Media Kit. First, import the charity animation of your choice into your layout. Next, add another layout to your presentation and choose a background color that closely matches your first layout.
At this point you will want to add text to let people know the date of the next charity event or even how they can help out. Remember, make your text large and bold with a white font and a thick black outline.
To read the full article, please click the following link: Planning Your Ad Campaign-Community Events 2
Planning Your Ad Campaign-Community Events 3, posted on September 3, 2014
What events bring people into your community? The Chamber of Commerce can provide you with a list of companies planning to visit and city promotions. You can use this information to welcome them to town on your display!
Other great resources are school calendars for events like homecoming and graduation. Check with the park and rec department for summer activities and competitions. Some places even put local birthdays and anniversaries on their displays! Have fun and be creative!
To read the full article, please click the following link: Planning Your Ad Campaign-Community Events 3
Planning Your Ad Campaign-Drive Sales with a Call to Action and Other Content, posted on September 10, 2014
A call to Action campaign is a way to give customers a reason to pull into your establishment. The call to action should be simple (not too wordy) like Stop In, Call Now, and Limited Time Only.
Use your campaign for time-sensitive specials, new products, or seasonal items. If you advertise hamburger for sale, people will also buy buns and chips! Discount Days are a great way to attract customers, as well. Take advantage of the seasons and plan for events like Black Friday, Cyber Monday, and Back to School.
To read the full article, please click the following link: Planning Your Ad Campaign-Drive Sales with a Call to Action and Other Content
Trainer Tip: We highly recommend reading the full articles if you have the time. The 2nd Community Events post has a very easy-to-read walkthrough of an advanced Content Studio technique allowing you to choose a single static frame out of a video! The 3rd Community Events post also shares some very useful information about adjusting elements to different lengths in the Content Studio Timeline.
We hope you enjoyed reviewing our series on planning ad campaigns, but most of all, we hope it helps you be successful during this holiday season!
Travel safely and enjoy your family and friends. Thanks for reading!